Privacy policy
Last updated: 3 February, 2025
This Privacy Policy describes how Pure Blanket (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from pureblanket.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other measures required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as outlined below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you send to us directly through our Services may include:
- Contact details such as your name, address, phone number, and email.
- Order information including name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including username, password, security questions, and other information used for account security purposes.
- Customer support information including any details you choose to include in communications with us, for example, when you send a message through the Services.
Some features of the Services may require you to provide certain information directly to us. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process payment in order to fulfill your orders and provide you with the products or services you requested in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the following section, Third-Party Websites and Links.
How We Use Your Personal Information
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Provision of Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also improve your shopping experience by allowing Shopify to link your account to other Shopify services you may choose to use. In this case, Shopify will handle your information as outlined in its Privacy Policy and Consumer Privacy Notice.
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Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text messages, or regular mail, and showing you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.
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Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password, or other login details with anyone else. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
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Communication with You and Service Improvement: We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our site. For specific information about the cookies we use in relation to managing our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to manage and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or refuse cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your user experience and may result in certain Services, including some features and general functionalities, not working properly or being unavailable. Additionally, blocking cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
How We Disclose Your Personal Information
Under certain circumstances, we may disclose your personal information to third parties for contractual compliance, legitimate purposes, and other reasons as outlined in this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their privacy policies.
- When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products to you or through the use of social media widgets or login credential integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to manage a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
The following categories of personal data and sensitive personal data about users for the purposes outlined above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
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Categories of Recipients |
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on those sites. Information provided in public or semi-public areas, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitations regarding their use by us or by a third party. The inclusion of such links by us does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details provided below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (as defined by applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and, in some cases, we may deny your request as permitted by law.
- Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.
- Right to deletion: You may have the right to request the deletion of the personal information we hold about you.
- Right to correction: You may have the right to ask us to correct inaccurate personal information we hold about you.
- Right to portability: You may have the right to receive a copy of the personal information we hold about you and request its transfer to third parties, under certain circumstances and with certain exceptions.
- Right to explicitly refuse the sale, sharing, or targeted advertising: You may have the right to ask us not to "sell" or "share" your personal information or opt out of processing your personal information for purposes considered "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out signal enabled, depending on where you are located, we will automatically treat this as an explicit opt-out request for the “sale” or “sharing” of information for the device and browser you use to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or limit our processing of your personal data.
- Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Redress: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
- Communication preference management: We may send you promotional emails, and you can choose to opt out of receiving them at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.
You can exercise any of these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask the agent to provide proof that you have authorized them to act on your behalf and may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaints about how we handle your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to challenge our decision by contacting us using the details provided below or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the data protection supervisory authorities responsible here.
International Users
Please note that we may transfer, store, and process your personal information outside of the country where you reside. Your personal data may also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent authority of the United Kingdom, where applicable, unless the data transfer occurs to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or email us at info@pureblanke.com. For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the data controllers of your personal data.